Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age

The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers. Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states … Continue reading Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age

Can Augmented Reality Breathe New Life Into Banner Ads?

Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking … Continue reading Can Augmented Reality Breathe New Life Into Banner Ads?

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

New IAB Standards released. Think L.E.A.N.

The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.” Read … Continue reading Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members. The hotel brand is ushering in an updated HHonors app this fall, which will include … Continue reading Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

Microsoft to buy LinkedIn for $26.2 billion

“Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share. Shares of LinkedIn surged 48 percent after the announcement, while Microsoft’s stock was down 4 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal. Jeff Weiner will stay … Continue reading Microsoft to buy LinkedIn for $26.2 billion

Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015

“Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. … Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites … Continue reading Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015

FCC Won’t Issue Public Notice On Net Neutrality Options | Broadcasting & Cable

“The FCC will not put out a formal public notice (PN) seeking additional comment on any of the proposed hybrid variations on new Open Internet rules offered up by various parties.” Read the story here: FCC Won’t Issue Public Notice On Net Neutrality Options | Broadcasting & Cable.

Tablets Owners Buy More Consumer Electronics

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than … Continue reading Tablets Owners Buy More Consumer Electronics