Archive for the Google Category

comScore Releases April 2012 U.S. Search Engine Rankings – comScore, Inc

Posted in Google, Internet Activity & Sites, online marketing, Research, search engines on May 11, 2012 by gadler

comScore Releases April 2012 U.S. Search Engine Rankings – comScore, Inc.

Google Plus Business Profiles Are Coming Q3, Analytics and All

Posted in Google on July 24, 2011 by gadler

Companies clamoring to build a presence on Google’s new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat.

While Google hasn’t revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect “a level of analytics and measurement that you’d typically find in Google products,” hinting at the inclusion of analytics in business accounts.

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Google is urging brands to wait for these official business profiles rather than set up their own, which the company said would not be able to be automatically migrated once the brand profiles launch.

The absence of business profiles on Google Plus has been a point of contention for some brands and media outlets, a handful of which decided to set up their own profiles, despite Google’s wishes. This week, Google began pulling down some of these brand pages and Mashable has decided to remove company branding and instead operate its 100,000 follower strong profile using the name and likeness of its CEO, Pete Cashmore.

“The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers,” Google’s Christian Oestlien said in a post on Google Plus. “Doing it right is worth the wait.”

Google has said that they will continue to disable unauthorized business profiles ahead of their official launch later this year. In the meantime there are a number of ways that businesses can make the most of Google Plus.

DiscussCompanies clamoring to build a presence on Google’s new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat.

While Google hasn’t revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect “a level of analytics and measurement that you’d typically find in Google products,” hinting at the inclusion of analytics in business accounts.

Sponsor

Google is urging brands to wait for these official business profiles rather than set up their own, which the company said would not be able to be automatically migrated once the brand profiles launch.

The absence of business profiles on Google Plus has been a point of contention for some brands and media outlets, a handful of which decided to set up their own profiles, despite Google’s wishes. This week, Google began pulling down some of these brand pages and Mashable has decided to remove company branding and instead operate its 100,000 follower strong profile using the name and likeness of its CEO, Pete Cashmore.

“The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers,” Google’s Christian Oestlien said in a post on Google Plus. “Doing it right is worth the wait.”

Google has said that they will continue to disable unauthorized business profiles ahead of their official launch later this year. In the meantime there are a number of ways that businesses can make the most of Google Plus.

Discuss

Original Link: http://feedproxy.google.com/~r/readwriteweb/~3/A-5roB-ca8o/google-plus-business-profiles-launching-analytics.php

Report: Google Cooking Up Ad Data Exchange

Posted in Google on July 12, 2011 by gadler
Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as…

Please visit Search Engine Land for the full article.

Original Link: http://feeds.searchengineland.com/~r/searchengineland/~3/o7qGRruZuz0/report-google-cooking-up-ad-data-exchange-85234

Think with Google: ‘Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

Posted in Google on June 26, 2011 by gadler

There are more than 2.4 million conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation so we took a look at what effect the Internet and search has on a word of mouth. The study shows how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

Check out this video or Think Insights for more information and results!

 

Posted by Think with Googlegoogle.com/think/insightsThere are more than 2.4 million conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation so we took a look at what effect the Internet and search has on a word of mouth. The study shows how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

Check out this video or Think Insights for more information and results!

 

Posted by Think with Googlegoogle.com/think/insights

Original Link: http://feedproxy.google.com/~r/GoogleRetailBlog/~3/-aRxo8tpvxI/think-with-google-word-of-mouth-study.html

May 2011: Top U.S. Web Brands

Posted in Google on June 15, 2011 by gadler
During May 2011 Google was the most visited website in the U.S. with 155 million unique visitors from home and work computers. The most visited sites among U.S. web users remained largely the same as the month before, while Apple switched positions with Wikipedia to become the 8th most visited site.

Overall web activity increased slightly in May, and among the Top 10 sites Apple witnessed the highest increase in monthly visitors, with more than 5.7 percent more uniques during May. Facebook also increased unique U.S. visitors by 4.7 percent compared to the prior month, with average visitors spending slightly less time (-0.8%) on their website in May.

Top 10 Web Brands for May 2011 (U.S., Home and Work)

Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM % Change in UA MOM % Change in Time PP

1 Google 155,007 1:20:25 3.1% 0.9%

2 Facebook 140,336 6:20:55 4.7% -0.8%

3 Yahoo! 133,966 2:08:26 4.4% 4.2%

4 MSN/WindowsLive/Bing 117,853 1:20:34 2.0% -5.6%

5 YouTube 109,003 1:23:31 2.5% 4.6%

6 Microsoft 85,379 0:40:10 3.6% 6.2%

7 AOL Media Network 74,139 2:34:04 2.8% 0.4%

8 Apple 63,036 1:07:31 5.7% -4.8%

9 Wikipedia 62,203 0:15:49 2.8% 4.6%

10 Ask Search Network 59,894 0:10:29 4.0% 5.0%

Source: The Nielsen Company Read as: During May 2011, 155 million unique U.S. people visited Google using PC/laptops from home and work locations.

Over 200 million Americans used their PCs in May 2011, and overall Internet use was up 2.8 percent from April. U.S. consumers also visited more unique sites (2.5%) compared to the previous month, and spent more time online on average (0.8%) in May. Internet access continues to grow during the month, with an estimated 246 million individuals in the U.S. having accessing to the Internet through Home/Work computers in May 2011.

Average U.S. Internet Usage for May 2011 (Home & Work)

Metrics Current Month Previous Month MOM % Change

Sessions/Visits per Person 57 56 1.7%

Domains Visited per Person 82 80 2.5%

Web Page Views per Person 2,556 2,573 -0.7%

PC Time per Person 56:48:03 56:20:54 0.8%

Duration of a Web Page viewed 00:00:58 0:00:57 2.5%

Active Digital Media Universe 200,357,619 194,807,520 2.85%

Current Digital Media Universe Estimate 246,366,000 244,267,000 0.9%

Source: The Nielsen Company Read as: During May 2011, 200 million U.S. consumers went online from Home and Work computers.

Original Link: http://blog.nielsen.com/nielsenwire/online_mobile/may-2011-top-u-s-web-brands/

A Google-a-Day Puzzle for Monday, June 13th

Posted in Google on June 13, 2011 by gadler
As we’ve reported before, our good friends over at Google are starting up a daily puzzle challenge. Each day’s puzzle will task your googling skills a little more, leading you to Google mastery. And much to our enjoyment, they’ve decided to share the puzzles with us at GeekDad (hmm… Google a Day? GD? …

Original Link: http://feeds.wired.com/~r/wired/index/~3/-sHr1Ofv0pM/

The War on Sharing [Infographic]

Posted in Google on May 22, 2011 by gadler

The war that the record labels is waging to protect its copyrighted music is mistakenly believed to only concern services that explicitly allow you to share music.

That’s not so true anymore. The RIAA is broadening its scope. According to The Hollywood Reporter, Its new targets are services such as Box.net, the subject of a subpoena this week in California, served by the RIAA’s vice president of online piracy, Mark McDevitt. The RIAA seeks information about people it believes are using Box to illegally use “sound recordings.”

In a prepared statement, Box.net said to The Hollywood Reporter:

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“We take the confidentiality of our customers’ information very seriously, but just like all other businesses, we are legally required to comply with court orders,” said Box.Net in a statement to THR. “Our compliance will be limited to the information the court requires we produce. At Box, we’re primarily focused on powering collaboration and information sharing within businesses, and it’s rare that we run into copyright infringement issues in those instances.”

This is a chilling sign of what may be to come as the RIAA sets its sights upon online services that provide online storage. And that could have impacts on any online service. That could be Google, Dropbox, Zoho or others that provide a space where digital files can be stored.

The entertainment industry’s war on sharing is not new, as illustrated by this infographic by Ashley Angell. It shows to what lengths the RIAA and MPAA will go to pursue lawsuits against consumers.

Larger image

With Box, the customers are businesses for the most part. That is a key difference to other challenges by the RIAA. And It sets up a conflict between service providers and their clients who now face a determined media industry with a historic interest in litigation to protect its copyrights.
DiscussThe war that the record labels is waging to protect its copyrighted music is mistakenly believed to only concern services that explicitly allow you to share music.

That’s not so true anymore. The RIAA is broadening its scope. According to The Hollywood Reporter, Its new targets are services such as Box.net, the subject of a subpoena this week in California, served by the RIAA’s vice president of online piracy, Mark McDevitt. The RIAA seeks information about people it believes are using Box to illegally use “sound recordings.”

In a prepared statement, Box.net said to The Hollywood Reporter:

Sponsor

“We take the confidentiality of our customers’ information very seriously, but just like all other businesses, we are legally required to comply with court orders,” said Box.Net in a statement to THR. “Our compliance will be limited to the information the court requires we produce. At Box, we’re primarily focused on powering collaboration and information sharing within businesses, and it’s rare that we run into copyright infringement issues in those instances.”

This is a chilling sign of what may be to come as the RIAA sets its sights upon online services that provide online storage. And that could have impacts on any online service. That could be Google, Dropbox, Zoho or others that provide a space where digital files can be stored.

The entertainment industry’s war on sharing is not new, as illustrated by this infographic by Ashley Angell. It shows to what lengths the RIAA and MPAA will go to pursue lawsuits against consumers.

Larger image

With Box, the customers are businesses for the most part. That is a key difference to other challenges by the RIAA. And It sets up a conflict between service providers and their clients who now face a determined media industry with a historic interest in litigation to protect its copyrights.
Discuss

Original Link: http://feedproxy.google.com/~r/readwriteweb/~3/UOcAC2sculg/the-war-on-sharing-infographic.php

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