Archive for the Google Category

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Posted in advertising, digital media, Google, interactive advertising, video with tags , , , , , on November 13, 2015 by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.

EBay was one of the first companies to use the programmatic capabilities.

“As a pioneer in the programmatic space, eBay recently rolled out its Native Mobile Programmatic solutions, which have revolutionized the way brands deliver their message to the right person, at the right time,” Jonathan Bellack, director of product management at Google, wrote on the company’s blog Friday. “Since the launch of its new native ad unit, eBay is seeing a 3.6x increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.”

 

Read more here: Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

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Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015

Posted in advertising, Google, interactive advertising, world wide web with tags , , on April 24, 2015 by gadler

Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. …

Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites — from small blogs to large news sites — have joined.

Participating Web sites see a percentage of the money contributed by subscribers.”

 

Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015.

Quality Score Explained By A Former Googler

Posted in advertising, digital media, Google, internet, online marketing, search engines, SEM on July 18, 2013 by gadler

Quality Score Explained By A Former Googler.

comScore Releases April 2012 U.S. Search Engine Rankings – comScore, Inc

Posted in Google, Internet Activity & Sites, online marketing, Research, search engines on May 11, 2012 by gadler

comScore Releases April 2012 U.S. Search Engine Rankings – comScore, Inc.

Google Plus Business Profiles Are Coming Q3, Analytics and All

Posted in Google on July 24, 2011 by gadler

Companies clamoring to build a presence on Google’s new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat.

While Google hasn’t revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect “a level of analytics and measurement that you’d typically find in Google products,” hinting at the inclusion of analytics in business accounts.

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Google is urging brands to wait for these official business profiles rather than set up their own, which the company said would not be able to be automatically migrated once the brand profiles launch.

The absence of business profiles on Google Plus has been a point of contention for some brands and media outlets, a handful of which decided to set up their own profiles, despite Google’s wishes. This week, Google began pulling down some of these brand pages and Mashable has decided to remove company branding and instead operate its 100,000 follower strong profile using the name and likeness of its CEO, Pete Cashmore.

“The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers,” Google’s Christian Oestlien said in a post on Google Plus. “Doing it right is worth the wait.”

Google has said that they will continue to disable unauthorized business profiles ahead of their official launch later this year. In the meantime there are a number of ways that businesses can make the most of Google Plus.

DiscussCompanies clamoring to build a presence on Google’s new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat.

While Google hasn’t revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect “a level of analytics and measurement that you’d typically find in Google products,” hinting at the inclusion of analytics in business accounts.

Sponsor

Google is urging brands to wait for these official business profiles rather than set up their own, which the company said would not be able to be automatically migrated once the brand profiles launch.

The absence of business profiles on Google Plus has been a point of contention for some brands and media outlets, a handful of which decided to set up their own profiles, despite Google’s wishes. This week, Google began pulling down some of these brand pages and Mashable has decided to remove company branding and instead operate its 100,000 follower strong profile using the name and likeness of its CEO, Pete Cashmore.

“The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers,” Google’s Christian Oestlien said in a post on Google Plus. “Doing it right is worth the wait.”

Google has said that they will continue to disable unauthorized business profiles ahead of their official launch later this year. In the meantime there are a number of ways that businesses can make the most of Google Plus.

Discuss

Original Link: http://feedproxy.google.com/~r/readwriteweb/~3/A-5roB-ca8o/google-plus-business-profiles-launching-analytics.php

Report: Google Cooking Up Ad Data Exchange

Posted in Google on July 12, 2011 by gadler
Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as…

Please visit Search Engine Land for the full article.

Original Link: http://feeds.searchengineland.com/~r/searchengineland/~3/o7qGRruZuz0/report-google-cooking-up-ad-data-exchange-85234

Think with Google: ‘Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

Posted in Google on June 26, 2011 by gadler

There are more than 2.4 million conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation so we took a look at what effect the Internet and search has on a word of mouth. The study shows how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

Check out this video or Think Insights for more information and results!

 

Posted by Think with Googlegoogle.com/think/insightsThere are more than 2.4 million conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation so we took a look at what effect the Internet and search has on a word of mouth. The study shows how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

Check out this video or Think Insights for more information and results!

 

Posted by Think with Googlegoogle.com/think/insights

Original Link: http://feedproxy.google.com/~r/GoogleRetailBlog/~3/-aRxo8tpvxI/think-with-google-word-of-mouth-study.html

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