Find your audience on YouTube

Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/

On Google’s 21st birthday, a look back in time

Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. — Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721

Millions of fake Google Maps listings hurt real business and consumers

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers. Google says it is … Continue reading Millions of fake Google Maps listings hurt real business and consumers

The North Face booed by SEO community

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Continue reading The North Face booed by SEO community

2019 Google Ad Industry Benchmarks

“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.  This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks

What’s wrong with translating keywords?

“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be: “Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without … Continue reading What’s wrong with translating keywords?

What the numbers tell us about the current voice search opportunity

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals … Continue reading What the numbers tell us about the current voice search opportunity

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. — Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

Digital advertising in the US is now bigger than print and television – Recode

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. — Read on http://www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019