Tag: advertising

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Shocker: Newspaper advertising is up

by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising. Yes, you read that correctly. The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by … Continue reading Shocker: Newspaper advertising is up

Believe the hype: TV ad dollars sputter

by gadler

“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter

A first step toward TV-online ratings – Media Life Magazine

by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows. But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate. Until now….” … Continue reading A first step toward TV-online ratings – Media Life Magazine

Google to Match Facebook by Giving Advertisers Better Data Targeting

by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising

Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

by gadler

“A slate of boutique films and an uneven, torpidly paced broadcast conspired to put a whammy on Sunday night’s Oscars ratings, as overall viewership dropped 15% versus last year’s big show. According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year … Continue reading Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

Publicis Omnicom: Quick Facts

by gadler

Here is a good article via AdAge. Publicis Omnicom Group: All the Facts You Need to Know Our Handy Reference Sheet Outlines Merged Company By: Rupal Parekh , Bradley Johnson Published: July 28, 2013 Here’s a cheat sheet to help you understand the facts and implications of the biggest merger to ever occur in adland. … Continue reading Publicis Omnicom: Quick Facts