Digital Media and Advertising LumaSpace
“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”. Well, sort of” Get the details here: YouTube renames, updates TrueView ads – AdAge
“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516
“Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share. Shares of LinkedIn surged 48 percent after the announcement, while Microsoft’s stock was down 4 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal. Jeff Weiner will stay … Continue reading Microsoft to buy LinkedIn for $26.2 billion
“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding
“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area
“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.” Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google
If you’ve been tuned out to social marketing headlines for the past few months, consider this your crib sheet. “Keeping track of developments at Facebook could — and does — provide enough fodder for dedicated publications. So… an all-inclusive list, this is not. (In fact, those kooks over at Facebook have probably rolled out something … Continue reading The crucial social advertising updates you missed
The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers. “In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: … Continue reading IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.
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