Category: advertising

Digital Advertising Benchmarks Q2 2016

by gadler

“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Digital advertising viewability – a lot of gray area

by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google

The crucial social advertising updates you missed

by gadler

If you’ve been tuned out to social marketing headlines for the past few months, consider this your crib sheet. “Keeping track of developments at Facebook could — and does — provide enough fodder for dedicated publications. So… an all-inclusive list, this is not. (In fact, those kooks over at Facebook have probably rolled out something … Continue reading The crucial social advertising updates you missed

Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

by gadler

“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots. Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.” Source: Super Bowl Sponsors Spend $7.6M … Continue reading Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Google Smart Goals For Advertisers Lacking Conversion Tracking

by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015