Digital Media and Advertising LumaSpace
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the … Continue reading How to use Facebook mobile ads as an “interest indicator” to drive conversions
“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ. 10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media
“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.” Read … Continue reading Verizon plans to rebrand AOL and Yahoo as ‘Oath’
Get ready for the Super Bowl…ads! See most all the Super Bowl commercial advertisements…rated. via USA Today Sports Source: Ad Meter | USA Today Sports
“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. In total, newspapers reach 69% of the U.S. population each month.” Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
Increases in spending on video and social media and especially mobile advertising pushed estimates higher for all the industries covered in the report. In the automotive industry, US digital ad spending will total $9.13 billion in 2016, up 22.4% from 2015. In the second half of 2016, automakers across the board are dealing with a … Continue reading “eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.
“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.” http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html
“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members. The hotel brand is ushering in an updated HHonors app this fall, which will include … Continue reading Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy
“Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to audiences that serves as a counterweight to the mercurial algorithms of Facebook. The popularity of email digests is giving rise to a new specialty at publishers: the newsletter editor.” Read the rest of … Continue reading Newsletter editors are the new important person in newsrooms
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