Digital Media and Advertising LumaSpace
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.” Mobile Key To Car Sales, Facebook Finds … Continue reading Mobile Key To Car Sales, Facebook Finds
“This isn’t a big issue when marketers buy ads directly from top Web publishers. But ad exchanges, where thousands of smaller publishers can sell ad space, are another matter.” Read the WSJ article here: Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ.
“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.” Read the eMarketer article here: Growth in Mobile’s Share of … Continue reading Growth in Mobile’s Share of Ad Interactions Slows
“Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. … Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites … Continue reading Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015
“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.” Click Here to learn more about digital brand advertising
It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.” For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not … Continue reading The 2014 State of Digital Transformation (infographic)
An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ
Bold prediction: Digital passes TV in 2016 – Media Life Magazine.
“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales
“d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine. Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, … Continue reading The surprising state of digital ad spending in 5 charts | Digiday
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