Find your audience on YouTube
Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/
Category: search engines
On Google’s 21st birthday, a look back in time
Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. — Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721
Millions of fake Google Maps listings hurt real business and consumers
Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers. Google says it is … Continue reading Millions of fake Google Maps listings hurt real business and consumers
The North Face booed by SEO community
“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Continue reading The North Face booed by SEO community
2019 Google Ad Industry Benchmarks
“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks
What’s wrong with translating keywords?
“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be: “Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without … Continue reading What’s wrong with translating keywords?
What the numbers tell us about the current voice search opportunity
Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals … Continue reading What the numbers tell us about the current voice search opportunity
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. — Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947
Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. — Read … Continue reading Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way. — Read on http://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
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