Category: interactive advertising

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Digital advertising viewability – a lot of gray area

by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google

The crucial social advertising updates you missed

by gadler

If you’ve been tuned out to social marketing headlines for the past few months, consider this your crib sheet. “Keeping track of developments at Facebook could — and does — provide enough fodder for dedicated publications. So… an all-inclusive list, this is not. (In fact, those kooks over at Facebook have probably rolled out something … Continue reading The crucial social advertising updates you missed

Google removes right hand sidebar ads

by gadler

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Believe the hype: TV ad dollars sputter

by gadler

“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter

Google to Match Facebook by Giving Advertisers Better Data Targeting

by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.” Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.