Digital Media and Advertising LumaSpace
“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ. 10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media
“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516
“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area
“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google
“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.” Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The … Continue reading Do’s and Don’ts for Retailers in a Digital Age
“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.” Click Here to learn more about digital brand advertising
It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.” For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not … Continue reading The 2014 State of Digital Transformation (infographic)
via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics. The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, … Continue reading Scripps Readies 2nd Release Of Political App
Bold prediction: Digital passes TV in 2016 – Media Life Magazine.
“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales
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