digital media – Page 3

Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)

August 30, 2017August 30, 2017 by gadler

Seems television is trying to catch-up with digital video advertising. According to a recent NY Times article, “A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for … Continue reading Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)

Internet mysteries: Why does last-touch attribution persist? Digiday

August 17, 2017August 17, 2017 by gadler

“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”

New IAB Standards released. Think L.E.A.N.

July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.

10 Ways Major League Baseball teams win on social media

April 11, 2017 by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ. 10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

April 3, 2017April 3, 2017 by gadler

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.” Read … Continue reading Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Newspapers Record Strong Readership, Print Or Digital

December 29, 2016December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. In total, newspapers reach 69% of the U.S. population each month.” Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Microsoft to buy LinkedIn for $26.2 billion

June 13, 2016 by gadler

“Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share. Shares of LinkedIn surged 48 percent after the announcement, while Microsoft’s stock was down 4 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal. Jeff Weiner will stay … Continue reading Microsoft to buy LinkedIn for $26.2 billion

Google removes right hand sidebar ads

February 19, 2016 by gadler

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.