Digital Media and Advertising LumaSpace
Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel — a linear customer journey from awareness to consideration to purchase. And using mass media, the key levers to drive growth were reach and frequency. We … Continue reading Understanding the new marketing funnel and user intent – Think with Google
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation. — Read on http://www.searchenginejournal.com/google-exact-match-changes/269113/
Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. — Read on http://www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Segmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers. That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all … Continue reading How to drive business outcomes by anticipating consumer intent
Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such. ‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’ — Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073
Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
What Is GDPR? GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online. The courts … Continue reading What is GDPR & How Does It Affect Me?
Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com
YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, … Continue reading YouTube’s 30-second ad ban not exactly working | Digital – Ad Age
AdlerWeb 