It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.
— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
Archive for advertising
Digital advertising in the US is now bigger than print and television – Recode
Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags advertising, digital advertising, Facebook, Google, interactive advertising, mobile advertising, online advertising on February 20, 2019 by gadlerGoogle featured snippets can now jump to section of content it is sourcing – Search Engine Land
Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags advertising, digital advertising, Google, search engines on December 31, 2018 by gadlerGoogle can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerToday’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
How to drive business outcomes by anticipating consumer intent
Posted in advertising, Campaigns, Google, interactive advertising with tags advertising, CLV, consumer lifetime value, conversion, digital advertising, Google, measurement, online advertising on September 2, 2018 by gadlerSegmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers.
That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all of their interactions over time — not just a single transaction. We’ve found that when marketers focus on CLV, they begin to attract more of the customers they care about, stoke ongoing engagement, and ultimately, increase retention.
— Read on www.thinkwithgoogle.com/marketing-resources/experience-design/consumer-intent/
Google rolls out updates to give users easier access to privacy controls – Search Engine Land
Posted in Google, internet, online marketing, Research, search engines, world wide web with tags advertising, Google, online advertising, online marketing, online privacy, research on June 21, 2018 by gadlerGoogle is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.
Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Posted in Analytics, broadcast, cable, television, video with tags advertising, Cable, comScore, measurement, Network tv, television, tv on May 22, 2018 by gadlerTV is heading for a commercial breakdown.
TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.
What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/
Can Augmented Reality Breathe New Life Into Banner Ads?
Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags advertising, AR, augmented reality, digital advertising, interactive advertising, mobile advertising, online advertising, virtual reality, VR on April 24, 2018 by gadlerCan Augmented Reality Breathe New Life Into Banner Ads?
The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.
Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?
— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/
YouTube’s 30-second ad ban not exactly working | Digital – Ad Age
Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags advertising, digital advertising, Google, pre-roll video, YouTube on March 31, 2018 by gadlerYouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/
