TV is heading for a commercial breakdown.
TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.
What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/
Archive for advertising
TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Posted in Analytics, broadcast, cable, television, video with tags advertising, Cable, comScore, measurement, Network tv, television, tv on May 22, 2018 by gadlerCan Augmented Reality Breathe New Life Into Banner Ads?
Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags advertising, AR, augmented reality, digital advertising, interactive advertising, mobile advertising, online advertising, virtual reality, VR on April 24, 2018 by gadlerCan Augmented Reality Breathe New Life Into Banner Ads?
The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.
Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?
— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/
YouTube’s 30-second ad ban not exactly working | Digital – Ad Age
Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags advertising, digital advertising, Google, pre-roll video, YouTube on March 31, 2018 by gadlerYouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/
New IAB Standards released. Think L.E.A.N.
Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags advertising, digital advertising, digital media, IAB, interactive advertising, internet advertising, mobile advertising, native advertising, online marketing, video on July 20, 2017 by gadlerThe 'N' in LEAN: Non-Disruptive Ad Experience
"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be
used as well as provides guidance on acceptable experiences. …"
Ad Meter | USA Today Sports
Posted in advertising, television, video with tags advertisement, advertising, commercials, online advertising, online tv, Super Bowl, television, tv, video on January 18, 2017 by gadlerGet ready for the Super Bowl…ads!
See most all the Super Bowl commercial advertisements…rated.
via USA Today Sports
Source: Ad Meter | USA Today Sports
