Archive for advertising

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

Posted in Analytics, broadcast, cable, television, video with tags , , , , , , on May 22, 2018 by gadler

TV is heading for a commercial breakdown.

TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.

What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length  to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/

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Can Augmented Reality Breathe New Life Into Banner Ads?

Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags , , , , , , , , on April 24, 2018 by gadler

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?

— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/

YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags , , , , on March 31, 2018 by gadler

YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

10 Ways Major League Baseball teams win on social media

Posted in baseball, digital media, Facebook, online marketing, social media, sports, Twitter with tags , , , , , , on April 11, 2017 by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.”

Great job Bob Cargill and ClickZ. 

10 Ways Major League Baseball Teams Win on Social Media

Ad Meter | USA Today Sports

Posted in advertising, television, video with tags , , , , , , , , on January 18, 2017 by gadler

Get ready for the Super Bowl…ads!

See most all the Super Bowl commercial advertisements…rated.

via USA Today Sports

Source: Ad Meter | USA Today Sports

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