Tag: digital advertising
Internet mysteries: Why does last-touch attribution persist? Digiday
“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”
New IAB Standards released. Think L.E.A.N.
The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.
How to use Facebook mobile ads as an “interest indicator” to drive conversions
“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the … Continue reading How to use Facebook mobile ads as an “interest indicator” to drive conversions
Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015 04/22/2016
“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.” Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers. “In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: … Continue reading IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
Shocker: Newspaper advertising is up
“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising. Yes, you read that correctly. The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by … Continue reading Shocker: Newspaper advertising is up
Believe the hype: TV ad dollars sputter
“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter
Google to Match Facebook by Giving Advertisers Better Data Targeting
“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising
Top Drivers of Increased Spending on Digital Brand Advertising
“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.” Click Here to learn more about digital brand advertising
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