Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. — Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927

Find your audience on YouTube

Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/

2019 Google Ad Industry Benchmarks

“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.  This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks

Instagram just took advantage of Amazon’s biggest weakness

Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness. Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping … Continue reading Instagram just took advantage of Amazon’s biggest weakness

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. — Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

Digital advertising in the US is now bigger than print and television – Recode

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. — Read on http://www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019

Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. — Read … Continue reading Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way. — Read on http://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

How to drive business outcomes by anticipating consumer intent

Segmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers. That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all … Continue reading How to drive business outcomes by anticipating consumer intent

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073