Digital Media and Advertising LumaSpace
Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such. ‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’ — Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073
‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’ — Read on http://www.marketingdive.com/news/jurassic-world-crushes-summer-blockbuster-competition-in-digital-ad-impre/526406/
Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them. The move, announced in a blog post Thursday morning, constitutes one of … Continue reading Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.
TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers. Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states … Continue reading Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age
Day 1 of Facebook’s F8 conference was packed with announcements and updates. FaceDate “Clear History” Instagram video-chat and antibullying Reopening its app review process Oculus – on sale for $199 Messenger simplifies and starts translation Introducing VR memories and 3D photos WhatsApp hits 450 MM stories users Sharing to Facebook and Instagram Stories from other apps … Continue reading
What Is GDPR? GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online. The courts … Continue reading What is GDPR & How Does It Affect Me?
Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking … Continue reading Can Augmented Reality Breathe New Life Into Banner Ads?
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