Tag: advertising

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

by gadler

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763

Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them. The move, announced in a blog post Thursday morning, constitutes one of … Continue reading Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

by gadler

TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

Can Augmented Reality Breathe New Life Into Banner Ads?

by gadler

Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking … Continue reading Can Augmented Reality Breathe New Life Into Banner Ads?

YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

by gadler

YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, … Continue reading YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

New IAB Standards released. Think L.E.A.N.

by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience "Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be used as well as provides guidance on acceptable experiences. … Continue reading New IAB Standards released. Think L.E.A.N.

10 Ways Major League Baseball teams win on social media

by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ.  10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media