Breaking: Google Ads to Phase Out Modified Broad Match

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. — Read on http://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/

5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising

Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers. — Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel

8 major Google algorithm updates, explained

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. — Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

Google Ads Releases Details Around the $340m Credit for SMBs

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main … Continue reading Google Ads Releases Details Around the $340m Credit for SMBs

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake … Continue reading Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

‘In a time of crisis, people turn to local news…’ — Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

10 Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a … Continue reading 10 Bad Links That Can Get You Penalized by Google

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. — Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927

Why are we still making it so hard to understand Addressable TV?

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.  — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041