Digital Media and Advertising LumaSpace
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation. — Read on http://www.searchenginejournal.com/google-exact-match-changes/269113/
Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. — Read on http://www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Segmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers. That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all … Continue reading How to drive business outcomes by anticipating consumer intent
Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such. ‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’ — Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073
Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them. The move, announced in a blog post Thursday morning, constitutes one of … Continue reading Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.
What Is GDPR? GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online. The courts … Continue reading What is GDPR & How Does It Affect Me?
Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com
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